Tuesday, July 7, 2015

1958 NYT Magazine Swimsuit Spread - The New Two Part Story!


So I bought a scanner! I've really been wanting to scan in some of the wonderful photos I find in vintage magazines (along with some of the funnier ones). Today, I found a copy of the 1958 November copy of the NYT Magazine, and was instantly attracted by this super swimsuit spread.

Here's what 1958 had to say about bikinis: Normal Waistlines may have vanished everywhere else, but on southern beaches this resort season they are not only back but also bare. Not for a decade have so many two piece bathing suits been seen. More daring types may even try the Bikini for maximum exposure to the sun. With these brief swim suits go hats almost as big as parasols. 

(about the polka dot suit) A classically cut, body-molding suit for free-style swimmers has a bit of dash added by dots. This is black on white in cotton and lastex knit. By Elizabeth Stewart. $20 at Saks Fifth Avenue. The shiny licorice straw hat by John Frederics.
(about the stripe suit) The midriff plays peek-a-boo here - covered in the center front by a striped triangular piece hooked onto the briefs. A detachable strap loops around the neck. In black and white lastex wool knit. By Rudi Gernreich for Westwood. $23 at Lord & Taylor.

A large dose of sun is prescribed for this suit. The top is almost pure Empire, cut straight across the front above and below a rounded bosom. Hand-loomed wool and Helanca nylon of a rich green shade, with blue and white stripes. By Margaret Pennington. $30. Available exclusively at Bonwit Teller. The enormous, floppy straw sunshade hat by John Frederics.
The basic black uniform in every woman's resort wardrobe, with this season's difference - cut in two to reveal the middle. Bandeau around the bust is gently shirred for subtle fullness. In hand-loomed wool and Helanca nylon. By Margaret Pennington. This is $30 at Bonwit Teller. Striped hat in red and white denim is a Sally Victor design.



For the more adventurous soul, a Bikini, seen up to now mostly on European shores. This miniscule amount of cotton is printed with a giant Paisley pattern: purple, green and red on white. There is a "surf ruffle" all the way around the hips. By Jeanne Campbell for Sportwhirl. $12 at Arnold Constable after Jan 15.

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